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According to business travel statistics, the demand on exhibition tourism has been growing recently. Large travel agencies make arrangements to visit more than 100 exhibitions every year. The most popular industry-specific exhibitions and fairs are construction, furniture, food, computer, general industrial and military fairs and exhibitions. The demand on specialized exhibitions has been growing recently. For instance, professionals are not interested in general construction exhibitions, but in particular construction techniques, e.g. wood processing, or particular types of construction materials.

Among the most popular European destinations the leaders are Germany and Italy, providing up to 70 % of supply to the existing demand. The third place is taken by France, with popular construction exhibitions and Le Burge air show. In Switzerland the primary attractions are auto show in Geneva and clock-art forums in Baselle. Great Britain is famous for design, interior and furniture exhibitions. The demand on exhibitions in other European countries is not high.

One of the existing trends in exhibition tourism is the growing interest in South-East Asia, especially China. The location of the exhibition is gaining importance for clients, so exotic countries are being chosen more and more often for the location of the exhibition. It is true particularly for the exporting companies that want to enlarge there sales market’s share in developing countries.

Russian experts also note, that Russian businessmen used to remember about exhibitions “at the last minute”. Now they plan visiting exhibitions in advance, especially during the high season of the exhibition tourism, which is from February to May and from September to November. Such thoughtfulness makes the work of travel agents easier, because in some hotels located near the popular exhibition centers the rooms have to be reserved at least a year before the exhibitions.